“You should be blogging.”
“Every business needs a blog.”
Yes, BLOG is a huge buzzword nowadays, and it’s no wonder why.
Business blogging make an effective strategy for bringing traffic to your website. It speaks directly to your customers and prospects without editorial filters. It’s the cornerstone of successful digital marketing, and the perfect hub for your online presence.
Regular blogging on your business website attracts new visitors through a variety of channels including organic search traffic, social media and email. With each post you’re investing in your business and your website. Unlike advertising, a blog post remains on your site forever and in most instances the post attracts more traffic over time.
More traffic leads to more leads and sales. The best business blogs focus on the common industry questions target customers are asking online and answer those questions with blog posts. This attracts target customers, provides value, earns their trust and leads them deeper into your website where they convert to become new customers.
With a business blog, you provide ongoing value to your target customer. This adds to your reputation in your industry as an expert and authority. Your ongoing blog sets you apart from the competition. Over the long-term, your business blog can become a source of insight for customers and you’ll be top of mind when people think of your industry.
A blog is the ‘voice’ of your company and a well written blog can range from opinion pieces on products to well-researched articles concerned with wider happenings in your industry. We can provide ghost-written blogs, or you can choose to use our industry authority to boost your site visibility.
As many companies have already found, a good blog can reap real results, driving visitors to a site and ensuring they return time and time again.
We supply blogs of all shapes and sizes, including guest blogs to help boost your profile, tell us what you need and we will be able to help.